Looking for that extra buck in a can
Anna Lightcap
Issue date: 11/3/06 Section: Op-Ed
In addition to their patronizing appeal to the youth of this nation they incorporate sound bites from widely known Looney Toons characters and a lot more witty sarcasm.
Now if that is not the most insulting reaction to a low attempt to generate money from the generation this company deems the 'brightest and most informed generation in the history of the world.' Who does he think he is fooling? Well, obviously the youths that are na've enough to believe that the Cocaine Energy drink manufactures are not trying to take advantage of them. It does not take much brain power to log onto myspace.com and stumble across some odd named page so that obviously is not a factor to judge the intelligence of a generation.
Redux Berverage is trying to pass their cleaver attempt to generate a profit as 'just being honest.' If they were just being honest they would say, "Hey, we wanted to make money so we made a drink of all the stuff that you guys like and gave it a name we knew you would love." That would be telling the truth and there is no law saying they can not do that. By patronizing the youth of today and telling them that 'Redux knows your smart and informed' they believe that their drink will fly off the shelves. The name of the drink may shock one into a giggle or two, but when it comes down to it one has to decide whether they want to fund yet another manipulative attempt at marketing or whether or not they want to ignore the 'shock jock' of the food industry and hope they will just go away.
Now if that is not the most insulting reaction to a low attempt to generate money from the generation this company deems the 'brightest and most informed generation in the history of the world.' Who does he think he is fooling? Well, obviously the youths that are na've enough to believe that the Cocaine Energy drink manufactures are not trying to take advantage of them. It does not take much brain power to log onto myspace.com and stumble across some odd named page so that obviously is not a factor to judge the intelligence of a generation.
Redux Berverage is trying to pass their cleaver attempt to generate a profit as 'just being honest.' If they were just being honest they would say, "Hey, we wanted to make money so we made a drink of all the stuff that you guys like and gave it a name we knew you would love." That would be telling the truth and there is no law saying they can not do that. By patronizing the youth of today and telling them that 'Redux knows your smart and informed' they believe that their drink will fly off the shelves. The name of the drink may shock one into a giggle or two, but when it comes down to it one has to decide whether they want to fund yet another manipulative attempt at marketing or whether or not they want to ignore the 'shock jock' of the food industry and hope they will just go away.
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